Use dynamic campaigns when you want more control over the choices that the campaign engine recommends, but you don’t want to completely ignore the power of the AI engine.
There are 5 easy steps that ShopperLogiQ will guide you through:
1. Setup queries to create a dynamic target universe using the AI engine of ShopperLogiQ
Some examples of using the AI engine includes:
Selecting shoppers that visited a store in the recent past, purchased within a category, purchased a specific product or group of products or based on a shopper event such as a birthday. You can also use thresholds as triggers for offers and campaigns. Your imagination combined with ShopperLogiQ’s AI can be used as a powerful combination.
You can also get creative with the type and level of rewards, at your discretion.
At the end of the design process, ShopperLogiQ’s AI will evaluate and guide your selections to optimise your campaign.
2. Set campaign parameters
Dynamic campaigns give you full control of the campaign execution parameters.
3. Select stores
Limit offers to specific stores in addition to the AI based audience selection.
4. Create offers
Select products and tailor your message. ShopperLogiQ will provide suggestions if you choose, or you can select combinations that you already know will work.
5. Distribute offers
Choose how you want to deliver campaigns and with which mechanisms and currencies you want to reward. A dynamic shopper contact surface can also be used to get the most effective mix of channels. ShopperLogiQ can provide the data to help you design the best mix.
You can also re-use a dynamic campaign that you created previously rather than create a new one. This will save you time and money and you will also be able to select from offers and campaigns with the best results.